How to name your business: 10 considerations from a naming expert – by Christian...
Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund...
Why activity-based selling can make you unstoppable – by Timo Rein, Pipedrive
Historically speaking, sales is one of the oldest existing professions, having gone through a plethora of different shifts throughout time. From the early trading...
Start-up sales, a case study in doing it correctly – by Siobhan Clarke, Episode...
GTM III – What doing it correctly actually looks and feels like
Aimbrain: A Go To Market (GTM) case study
Over the past 3 blogs, we’ve...
Corporate venture capital trends in 2018 – by Flavia Richardson, Funding London
Historically, corporates have been ardent supporters of innovation and will soon control the growth of the venture capital (VC) ecosystem. A trend that many...
Transforming the future of insurance with artificial intelligence – by Sofie Quidenus-Wahlforss, omni:us
Taking inspiration from ground-breaking technologies like IoT and big data, artificial intelligence (AI) is profoundly shifting the insurance industry, and investments are at a...
Five things start-ups need to know before partnering with a corporate – by Daniel...
Daniel Saunders, chief executive of L Marks, corporate innovation specialists, highlights five observations that start-ups should brace themselves for ahead of partnering with a...
How social media can grow your business – by Donna Torres, Xero
Most of us check our personal social media accounts on a daily basis. The latest Ofcom report on media use found that in 2017,...
Un-artificial intelligence: Why tech scale-ups should stick to their guns in the face of...
Artificial intelligence (AI) is the new glamour word in tech – and it’s no surprise that many businesses are hooking on to it. From...
Playful customer dynamics: Connecting with people – by Siobhan Clarke, Episode 1 Ventures
GTM II: Playful customer dynamics - Connecting with people
Customers are Slayers and Kingmakers – they’ll kill off your start-up before it’s even begun or...
Five things start-ups need to know before applying for an accelerator programme – by...
Daniel Saunders, chief executive of L Marks, corporate innovation specialists, highlights five key tips to young companies applying to an accelerator programme.
1) Commitment is...