Selling a property is no mean feat. Buyers are picky, and so they should be. Finding your dream home isn’t something you should rush into. Once upon a time, letting and estate agents had to go to the trouble of hiring professional photographers to sell properties, and a lot of the time – buyers didn’t get a realistic impression of what was for sale.

But that’s all changing thanks to 360 degree cameras and virtual reality, and an outfit that knows how to successfully capture properties with them. That outfit is Giraffe360, a startup that is completely changing the way properties are sold. Thanks to Giraffe360’s tech, there is no need for the agents to hire anyone anymore – they can use a 360 VR camera that does the job all by itself. Not only taking high quality photographs but also producing interactive virtual tours on the agents’ websites and Facebook pages to streamline the whole process. This makes it easier for not only the agents, but offers a much more realistic and efficient experience for the potential buyers.

We spoke to Mikus Opelts – Founder, Giraffe 360, who told us all about his innovative company and how it all works. 

Let’s start with you telling us what your company is and what it does?

We boost property sales and marketing with our amazing Giraffe360 camera enabling any property professional capture and present space in a virtual environment.

What do you think makes Giraffe different to other companies in your space?

Giraffe360 is the only technology in the world that provides effortless digital space capture for virtual tours, floor plans and wide angle photography in superb quality.

What did you do before starting Giraffe360?

I’ve been running my first technology company since I was 21 (I’m 28 now) building high-end interactive technology solutions for 5* hotels like The Ritz London and real estate developers like CBRE.

What was it that inspired you to start your company?

Getting sh*t done and making the world a better place. I’m amazed by how much time we spend talking and how less we spend actually solving problems, creating better things. Business for me is seeing a problem, solving it with spectacular technology and making everyone involved happy.

What is the story of Giraffe360 from launch until now? How big is the company now?

Our first camera was launched in September 2016 and we rolled out only three devices. The second model was launched in January 2017 and demand is much much bigger than we were expecting, so we are working hard to deliver to all clients. Our team now consists of 14 engineers and developers.

What is the biggest challenge you’ve faced so far in your company?

Solving a complex technology challenges is how we spend every day and night. We are not ready to compromise on user experience, quality or design. Once we have figured out the product, the rest is fun and games.

What’s Giraffe360’s biggest milestone?

Seeing how our product is transforming our clients’ businesses.

How did you monetise your product; what’s your business model?

We hired out cameras for free and charged only for project processing. We believe that clients should not be paying for the things they do not use.

What’s the next step for growth – is the intention to grow the business independently, or look for an exit via acquisition or similar?

No, we are not looking for exit or acquisition; we are only starting. Our goal is to reach five million properties, all being captured and presented every year with Giraffe360 technology.

Will you be looking for more funding?

Yes, we raised 500,000 in a seed round back in November 2016 and will be raising Series A in September this year.


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