The health and nutrition sector is growing rapidly, with current trends showing people are now, more than ever, embracing their health and wellbeing to find happiness. One nutrition company, Evermore Health, believe there’s a gap in the market for a brand that brings nutrition together with technology and science, and they have made it their mission to deliver the best customer experience possible to this growing market. We spoke to Alessandra Sollberger to discuss her passion for the sector, and how Evermore Health was formed.
Start by describing in your words what your company is and what it does.
We’re a direct-to-consumer brand in health & nutrition. Our range of organic supplements targets functions like boosting your metabolism and improving your skin’s health. We work with high-quality, sustainable superfoods and give back to causes related to where our ingredients come from.
What do you think makes it distinct to any other companies – what’s its USP?
We address the ultimate needs of our audience and we’re building a fully transparent supply chain. In 2018, we’ll start scaling our platform for digital health advice and we’ll also leverage data to deliver personalised products. That’ll be based on customers’ profiles and goals.
What is your personal background?
I started my first little business when I was 11 years old, but I also grew up as a pro swimmer. That taught me lots about functional and personalised nutrition. Since I worked as a windsurf and snowboard teacher during high school, my clients would often ask for advice on their nutrition and health targets.
What inspired you to start the company?
I love this sector and what it does for people. I worked in startups before and enjoy the early-stage dynamics, but I also need a mission I can truly align with – and that’s what Evermore is all about. I’ve had nutritional deficiencies myself while being on a healthy diet, because today 1 apple is equivalent to 1/4 of the same apple only 15 years ago. That’s why naturally supplementing your diet is so important.
What is the story of the company from launch until now? How big is the company now?
We put everything together last year and took the products to market earlier this year. We’ve just started shipping internationally and are also agreeing to offline distribution partnerships. In the new year, we’ll drive our growth across new products as well.
What is the biggest challenge you’ve faced so far in your company?
Managing your priorities is key, because there’s never enough time for everything. It’s a continuous process and it requires you to say “no” to several things, but keeping focus on what matters is really important.
What’s your biggest milestone/ which are you most proud of?
We’re about to roll out an international distribution partnership that I’m really excited about.
What is your business model? How have you monetised your product?
We’re in e-commerce and also have subscription plans available across products.
What’s the next step for growth?
International expansion and launching our new product ranges in 2018.
Will you be looking for more funding?
We’re currently deciding what the next steps on that will be and we’ll announce it soon!